pulse google reader_1

       很高兴能够参与这个pulse google reader问题集合的解答工作。我将根据自己的知识和经验，为每个问题提供准确而有用的回答，并尽量满足大家的需求。

1.Android版本：4.1.2比Android版本：4.1.1增加了哪些功能

2.ios优秀移动应用案例分析之Flipboard

3.如何为用户提供更好的阅读体验

Android版本：4.1.2比Android版本：4.1.1增加了哪些功能

       新版本的界面图标已经全部换了，在软件应用上，绑定了词库、同花顺、开心等，但是现在可以直接卸载的。还有一个应用我专门拿出来了，为什么呢？Google Reader将要在2013年7月1日停止服务想必大家都已经知晓了，之前也介绍了一些Google Reader的替代软件，个人也实测了一下，国内的RSS应用说实话是完全不在本人的考虑范围内的，至于国外的其他几款RSS应用，Feedly这个貌似目前国内很多人在用，但是由于每次都要登陆，而且国内访问很慢，虽说支持分类，但是缓慢的速度真的没有用下去的勇气。还一个就是Pulse，安装之后完全登录不进去的！说了那么多废话，重点来了，Flipboard，而且是中文版的！这个就是Android 4.1.2留给我的一点小小的惊喜，也算三星给我们最后的一点安慰吧。

       Flipboard中文版的界面是翻页的，可以自己加入RSS，但是必须使用Feed的完整链接才能添加，最多只能显示4页，超过之后会以列表的形式展开，不支持分类。订阅的内容可以离线下载，但离线状态只能阅读一些摘要，阅读全文的话必须联网，不支持备份、导出，Google Reader的数据貌似也不能直接导入。只有手机客户端，没有Web端，支持“稍后阅读”，但是是保存在第三方网站上的，而且保存的是链接而非内容！

       目前就综合考虑来说，可能本人暂时会使用这款应用，至于7月1日之后嘛，继续关注吧。

       前面扯得太远了，言归正传。除了绑定几款应用，新版本的应用程序排版也做了一些改变，直接看图吧，这里就不介绍了。

       功能方面，手机设置添加了便捷的“阻止模式”和“呼叫/信息阻止”，其他的在之前的功能上做了一些小的调整，另外添加账户中增加了Google，不知道是否跟之前本人安装了Google的服务框架有关，配件设置中添加了HDMI的音频输出设置。

       还有一个重要的更新，那就是：几乎所有的手机应用都可以把数据移动到SD卡上了。但是，这个好像只是移动到手机自带的USB存储上，并没有完全移到外置内存卡上，这个对于非ROOT 的手机可能也是一个硬伤！

       基本上个人对于新的安卓4.1.2版本还是相对满意的，如果这些功能也是你需要的，可以考虑升级的，升级教程可以参考这里。本人是购买之后从Android 2.3手机升级到4.0.4的，然后通过最新版的Samsung Kies升级到这个Android 4.1.2版本的。在2.3升到4.0.4时，内存从1G降到了700多M，但是目前升级到4.1.2对内存的总量似乎没什么影响。

       最后就是收音机增加了录制功能，有使用问题的朋友可以留言我们一起交流。

ios优秀移动应用案例分析之Flipboard

       Now the corporate world seems to be heading blogward. Fox News hired blogger Ken Layne and put him on its Web site. National Review Online, an indispensable site, has added a blogging section. ABC now runs a bloglike political commentary, "The Note," which recently mocked the "Forrest Gump-like existence" of Sen. John Kerry and the role of the Boston newspapers in keeping his reputation aloft.

       In two cases, bloggers he prepared the way for new newspapers in major cities. Smartertimes, a running account of the sins and omissions of the New York Times, led to the founding of the New York Sun, New York City's new conservative daily paper. A similar path is being followed in Los Angeles, where LAExaminer regularly snipes at the Los Angeles Times to prepare the way for a new anti-Times daily paper. Check in with blogworld. It's definitely worth your time.

       -- John Leo, U.S. News & World Report, May 13, 2002

       They're trying to start another newspaper in Los Angeles, so now the local media establishment's knickers are in a knot .... Well, not entirely. But it is true that the germ of the new paper is LAExaminer, a Web site founded by media gadflies Ken Layne and Matt Welch that regularly needles the old harrumphers at the Times.

       -- Catherine Seipp

       United Press International, May 2, 2002

       Blogs are far less parochial, the New York-Washington axis of mainstream media coverage offset by the strong presence of West Coast bloggers (Ken Layne, Matt Welch), with others chiming in from Australia (the acerbic and hilarious Tim Blair).

       In the early days of the anti-Taliban campaign, foreign and domestic bloggers countered the defeatism of the dominant media -- which was then in its "quagmire" funk -- and corrected the falsehoods, exaggerations, and rote groupthink of the punditry. "We can fact-check your ass!" Ken Layne crowed, and the phrase quickly became the rallying cry of blogland ....

       This gap between the can-do right and the can't-do left -- between entrepreneurial deeds and rhetorical blather -- was drawn most vividly by Ken Layne on his blog, where he compared Harvard professor, advocate, and recording artist Cornel West with basketball great Magic Johnson:

       "Other than whatever gauzy form of Christian Marxism he advocates, West is absurdly free of concrete solutions to the problems of poor minorities. Like most sheltered academic stars, his goal is to 'open up dialogues.' I'll take Magic Johnson's actual achievements over West's musings, thanks. Thanks to Johnson, Southeast Los Angeles now has a big shopping mall and banks and supermarkets and a multiplex and chain bookstores and a Starbucks. While West drones on about the evils of consumer culture, those malls and stores are filled with people delighted by the convenience and commerce and jobs for their neighborhoods."

       -- James Wolcott, "Blog Nation" Business 2.0, May 2002

       The LA New Times did a fine story on the LA Examiner and its founders, Ken Layne and Matt Welch. Dig the picture of my office.

       -- Tony Ortega, New Times LA, March 7, 2002

       Andrew Sullivan says blogs are the future, and "previous unknown" Ken Layne "tells it like it is."

       -- Times of London, Feb 24, 2002

       Indeed, since Sept. 11, the number of new blogs has grown at an exponential rate, with 41,000 new ones created at blogger in January alone. Conservative estimates suggest there are now 500,000 on the Web in total. "After Sept. 11, a lot of bloggers couldn't lee their computers for a few weeks," wrote journalist Ken Layne on his blog (.kenlayne), "and many new blogs were born. With so much news, it's good to he smart people acting as filters."

       Fox's inaugural column [Will Vehrs actually had the first FoxNews blog column], published on Tuesday, is written by Layne and described by Fox as "a tour of the Net guided by a pilot you will come to know over time." In his first Fox column, Layne links to stories from The Washington Post, The Weekly Standard and his personal blog, while offering chatty commentary on "the sleazy Winter Olympics" and "nut sandwiches like bin Laden." The blog is an interesting mix of the standard news of the week (cloned kittens, Mike Tyson) and the strange (a Web page announcing Olympian Michelle Kwan as the official spokeswoman for Star Skater Barbie). The only real difference between the Fox site and the hundreds of other news blogs is the corporate brand name ....

       As it stands, it's douful that personal blogs will supplant newspapers anytime soon. "There could be no blogs without full-time reporters collecting news and full-time editors putting out papers," Layne said. "One valid criticism of bloggers is that they sometimes just link back and forth to each other. Remove the actual journalism from the Web and you've got a couple of hundred thousand people talking about nothing."

       -- James Cowan, National Post, Feb. 22, 2002

       Ken Layne, Los Angeles' rollicking Internet war pundit, thinks we should all fly naked. Prepare for takeoff!

       -- Mark Steyn, Chicago Tribune, Dec. 30, 2001

       (Steyn soon ge credit to Jeff Jarvis for the original idea, which soon eared in a Thomas Friedman column. You must read every Steyn column, because every one is good.)

       Another quality of weblogs that I reciate: the feeling of author and reader together, equally ignorant, on a web journey of discovery. There is nothing worse than an ignorant Sky News anchor asking scripted questions designed to shore up their credibility. I like the tone of modest inquiry that the best of the bloggers adopt.

       I enjoy the rants, although the mainstream media has not been short of these. Ken Layne has been on particularly good form: "We can be greedy, dumb and sloppy. But we made the nation that is the defining nation of this world. There's a reason our cry movies and pop songs are worshipped in every corner of the world: everybody wants to be in this country, with their whole lives wide open." Lovely.

       -- Nick Denton, The Guardian, Sept. 20, 2001

       Online reporter and award-winning journalist Ken Layne tackles a subject he knows well. Layne tells the story of Larry Jonestowne, an unemployed journalist who sets out to enact vengeance upon an Internet entrepreneur. Jonestowne unwittingly uncovers more than he bargained for and an online frenzy and subsequent media scandal is set in motion. A chase begins across Middle America, and a discerning eye is cast upon the role played by corruption in the increasingly profitable online market. Layne possesses an ability to convey messages through detail, and the result is an interesting mix of sardonic humour, well-paced action and insightful social commentary that plays itself out through likeable, if somewhat eccentric characters. A contemporary tale with its finger firmly on the pulse of an e-world.

       -- Amanda Beadman, Illawarra Mercury, Sept. 8, 2001

       Editor's note: Some of the information in this story about Stephen Mayne and Crikey previously eared in an article by Ken Layne at OJR.org.

       -- BusinessWeek, Sept. 7, 2001

       Ken Layne, a columnist with The Online Journalism Review, at the University of Southern California's Annenberg School for Communication, went to the Web last week to shame a Business Week Online reporter who, he believed, had stolen his work without credit.

       As plagiarism accusations go, Mr. Layne's article, "Want My Story? Help Yourself!" had more heft than some. Comparing his Aug. 14 article about an Australian Web site and an Aug. 28 Business Week Online article that mentioned the site, he found suspicious similarities.

       Both pieces used identical language in reporting that the founder of the Web site, Crikey.au, was awarded a prize for 16 articles detailing "his adventures as a loudmouth shareholder in 50 of the country's biggest companies." Each article compared Crikey's costs to those of Salon, saying that Salon loses $30,000 a day.

       -- "An Accusation of Online Plagiarism,"

       Felicity Barringer, NY Times, Sept. 3, 2001

       Washington Monthly covers the AOL/Time-Warner nightmare, with various quotes from Ken Layne.

       -- Washington Monthly, July/August 2001

       IWantMedia has a Layne interview about online journalism, broadcast teevee and other stuff.

       -- I Want Media, May 1, 2001

       Australia's Sunday Herald Sun on DOT.CON: How much bolder could a gossip columnist be if no one knew who they were? That was the thought that led to author Ken Layne's new thriller novel about a frustrated journalist who exploits the anonymity of the internet to reveal the truth about sleazy characters running California's Silicon Valley. The book, Dot.Con, follows tech writer Larry Jonestowne who, disgusted at his magazine's willingness to pander to the bloated ego of multi-millionaire tech company CEO Thomas Sanders, digs deeper to find that Sanders has a dark secret: he gained his wealth through murder and theft. This is not a story Jonestowne can write, so he takes on the identity of a dead neighbour, Jesus Ramirez, creates a news site called Sluicebox.net and posts the story online. Fiction, yes ?but for how long? Layne has no dous such muckraking sites will soon be burgeoning in real life. Layne, in Melbourne this week to promote his book, says the internet provides the perfect veil of secrecy that would allow whistleblowers to reveal sordid truths about wrongdoing by anyone ?from bigwigs to small-time neighbourhood pests.

       -- Sunday Herald Sun, June 24, 2001

       Suck had this to say about the NAB coverage:

       Lately the sense of Weltschmerz on the Web has been so overpowering that we welcome any indication somebody may be worse off than we are. And this week at least, the Online Journalism Review's reports from the National Association of Broadcasters convention in Las Vegas he been providing this much-needed spiritual laxative. It's hard to tell whether the greater part of the suffering is being done by the vastly depleted NAB or by dyspeptic columnist Ken Layne, whose combination of personal sob story and industry thanatopsis constitutes a sort of anti-gonzo journalism. To read this coverage is to relive all the unique horror of being a no-profile reporter covering a conference: The feigned conversational interest; the panicky, mutually unwelcome cornerings in hallways between working sessions; the busy-work attempts to cull sources among display booth schnooks; the pathetic hoarding of blueberry danishes; the overwhelming urge just to stay in the press room reading that copy of Hunger you crammed into your laptop case. Still, while NAB — a lobbying group with less political clout than the TV networks that used to be members — can still attract comedy geniuses like Lou Dobbs and Jack Valenti as headliners, it's the organization that's really suffering. Layne's depiction of the group's forced merriment and sense of dawning obsolescence, some memorable descriptions (high definition television makes news anchors look "like grotesque, makeup-crusted whores"), and a rogues' gallery of pious monopolists and phony baloney public servants make this the feel-good story of the year. Read about NAB and your own problems don't seem so bad anymore.

       -- Suck, April 26, 2001

       Citizen Layne's Last Dispatch: Part 5 in an excellent series covering the National Association of Broadcasters' Convention in Las Vegas, for Online Journalism Review. Ken Layne watches Letterman, drinks wine and reports, "There just wasn't much talk about the Internet. It's last year's fad, hily forgotten by the very unhip members of the NAB. Beige was this year's Black, and the cuccino stands were rarely patronized."

       -- MediaBistro, April 27, 2001

       They also had this to say:

       Citizen Layne's Dispatches From 'the E-Ghetto': Online Journalism Review's entertaining columnist Ken Layne is at the National Association of Broadcasters conference in Las Vegas, churning out brightly written and sharply observed dispatches a couple times a day. Here's convergence for you: "The cable talk shows are full of print reporters -- still sullen, still ugly -- and national broadcasters file reports to text-hey Web sites and newspapers are as flat and fake as the 5 o'clock news." Meanwhile, he says, the NAB still shoves all the online stuff to out-of-the-way corners -- the e-ghetto.

       -- MediaBistro, April 25, 2001

       Spain's big-ass daily El Pais had something about me in the Nov. 19, 2001, edition. Here's the Google cache of the article, since I forgot to se it.

       Ken Layne was easily the most colorful editor ComputorEdge has had. During his short reign, his Editor抯 Stacks became must-read material for their edgy style and often controversial arguments.

       Since leing five years ago, Ken has started and dropped the highly popular Tabloid.net site (the archive is still active at that site), started working for and quit working for the UPI wire service, moved out of the United States forever at least twice (and come back both times), and quit journalism in disgust at least a half-dozen times.

       Fortunately (for us, if not him), he keeps coming back. His acerbic, biting wit has gotten only sharper in the years since he was at ComputorEdge, and if he can miss wide of the mark (as in a recent vicious and utterly unjustifiable attack on Union-Tribune writer Jim Hebert), he can also nail the hypocrisy of both political parties, as well as the national media.

       -- ComputorEdge Magazine, November 2000

       Seems my OJR column about journalists being frauds got some attention. About's news king Jack Downs talked about it, as did the dangerous Romenesko, Editor & Publisher, Global News Central, and some other stuff I can't find.

       Various online and print publications -- LA's Zone Magazine, CapitolHillBlue, NewsForChange, etc. -- used some of my Democratic and Republican convention coverage. Also got some kind mentions from Editor & Publisher's Steve Outing and the San Jose Mercury News.

       So who's winning -- the puritans or the apostates? It may be too soon to tell, but certainly last week's upheals were enough to try a Web journalist's soul. On Friday, Ken Layne, a columnist for Online Journalism Review, posted a piece saying, 'Whenever the dot-com business/media system is bumming me out beyond my ability to type -- generally, every three or four months -- I convene other disgusted new-economy scribes and present the question, 'How in hell did we end up doing something so gut-wrenchingly stupid?''

       -- New York Times, June 12, 2000

       (The above-referenced OJR column also wound up in The Standard, Green Magazine and some other stuff.)

       The French daily Liberation reports the online bloodshed: "Ken Layne, columnist for several online publications and cofounder of the low-budget site Tablo飀.net, says the problems of Salon, APBNews and CBS originate elsewhere: 'The lesson to be learned from these collapses is you don't need 150 people to run a Web site. It is ridiculous for Salon to spend $18 million dollars a year without the burdens of the newspaper industry: the expenses of printing and distribution.'"

       - Liberation, June 11, 2000 (Translated badly by AltaVista)

       SoMuch says, "Alternative reporting with a cynical and very sarcastic edge. Good writing style."

       From 'The Net's Hottest Columnists:' Ken Layne and Matt Welch -- These two columnists for the Online Journalism Review pull no punches in their coverage of the media world. If your name ears in one of their columns, most often it's not because you're being praised. What else would you expect from the originators of the controversial Tabloid.net zine (currently in limbo)?

       - Steve Outing, Content Exchange, June 12, 2000

       Ken Layne, a writer for the Online Journalism Review, sees through this roach. He wrote that a speech by Jonathan Sacks, GM of AOL, translated nicely to: 'Thanks for empowering yourself by visiting this site, which aims to bring you the best in convenience and tools to help you make purchasing decisions and get important news about our corporate family of entertainers. Click here to buy some crap!'

       - New Media Age, May 18, 2000

       We had tons of dough, and with it we brought in a lot of good writers. No, we didn't get Tucker Carlson or Christopher Buckley. But screw those guys; we didn't want them. Instead we had some hey hitters of the counterculture writing for us: Illuminati illuminator Robert Anton Wilson, the aforementioned Did Pescovitz, Grrl goddess Lydia Lunch, John Marr of Murder Can Be Fun, Andrei Codrescu of NPR fame, conspiracy theorist Robert Sterling, and my personal forite to read, Ken Layne, publisher of the late, great Tabloid.net.

       - Mat Honan, Green Magazine, May 15, 2000

       There's also the Evil Media Baron theory, according to which the Net was invented so that a half dozen megamoguls could trick consumers into buying only products produced by their companies. Right now, those people are busy hating AOL/Time Warner. In a recent Online Journalism Review, writer Ken Layne wrote that a speech by Jonathan Sacks, general manager of America Online, amounted to this message: "Thanks for empowering yourself by visiting this journalism site, which aims to bring you the best in convenience and tools to help you make informed purchasing decisions and to get important news about our corporate family of entertainers. Click here to buy some crap!" Layne and others aren't necessarily wrong in fearing that the Net will be so abused -- but we've heard it all before, every time a new medium popped up.

       - Anthony Wilson-Smith, Maclean's, April 10, 2000

       Sometimes featured at Jim Romenesko's Media News and Yahoo! Media Watch.

       "TODAY IN SEATTLE PROTESTS: WE'RE TYPING THIS WITH NO PANTS ON BECAUSE WE'VE BURNED ALL GAP PRODUCTS: GettingIt humorist Ken Layne sums up exactly what everybody in Seattle was thinking last week."

       - Yahoo Internet Life, Dec. 12, 1999

       "The 'punitive withholding' of a 's license to drive for a non-driving offense may look acceptable to many adults, but as Ken Layne writes in Getting It, the situation in Florida 'is something adults would never tolerate.' Layne explains that across Florida, 'where there's no regular crime to worry about,' the state has used a chunk of a $13 billion settlement with big tobacco to finance smoke patrols to solely drive through the suburbs looking for puffing s."

       - Utne Reader, Sept. 28, 1999

       "You won't he to nigate far to find the strident writings of this daily online news site's co-founder and co-editor. Layne represents a throw-back to an earlier voice-of-outrage writing that he hopes to resurrect as a significant voice online. Layne also does reviews and a column for the Online Journalism Review under the rubric Citizen Layne. One of his columns ('The Summer of Sackcloth and Ashes,' Aug. 14, 1998) argues that the best columnists are found online. Not quite, yet, but they're getting there."

       - Newspaper Columnists and Editorials

       Tel Aviv's Ha'Aretz newspaper names TABLOID's Ken Layne one of the Web's five best writers on Earth. (The story eared in July 1998 and is printed in Hebrew, so we don't know the details -- but if your browser reads Hebrew, Israel's IOL Magazine also ran a nice feature on Ken Layne, on Feb. 21, 1999.)

       A beautiful article on TABLOID eared in the Times of London's July 17, 1998, edition. Reporter Helen Rumbelow tells all of TABLOID's dirty secrets.

       G.L. Marshall wrote a wonderful piece on the mysteries and tragedies behind TABLOID. You can read it in the March 1999 issue of his The Mag.

       "Scathing and hilarious commentary by Tabloid's Ken Layne ... " - Networker, December 1998

       Entertainment Weekly, for the second time in TABLOID's two-year history, annoints Tabloid.net its Site of the Week. Read the review from Sept. 25, 1998

如何为用户提供更好的阅读体验

       以Twitter和Facebook为代表的社会化媒体在世界范围内迅速发展。社会化媒体改变了人们获取和分享信息的方式，这样的变化正在推动新闻阅读聚合应用的发展。NewsGator，Google Reader，Pulse，Skygrid， Yahoo News等新闻聚合应用体现出用户对信息的及时全面和获取效率的需求。

       Flipboard的全新阅读体验

       美国公司Flipboard 推出基于iPad的“社会化杂志”应用软件，将来自Twitter和Facebook的用户分享内容重组，带给用户全新的社会化阅读体验，在全美迅速流行。

       Flipboard与诸多品牌媒体进行内容合作，例如Tech Crunch和ABC news，同时满足用户对各类信息全面和及时的服务需求，但是部分内容存在版权纠纷的潜在风险，与内容提供商建立深度合作关系至关重要。

       Flipboard对传统媒体和新兴数字媒体的影响主要体现在两个方面：一方面全新数字媒体阅读体验对传统出版行业的排版优势形成挑战，另一方面用户阅读体验的变化促进数字媒体创新商业模式。

       实现Flipboard模式本土化发展和创新，中国的市场参与者将面临众多的机遇和挑战。

       Flipboard是美国一家高科技公司Flipboard推出的一款iPad应用软件，将来自Twitter 和Facebook的用户分享内容重组，以媒体的形式展示，带给用户全新的社会化阅读体验。

       Flipboard1.0.1版本于2010年7月21日推出，定位是“社会化杂志”。升级后的Flipboard1.0.2版本于2010年9月16日上线。

       公司成立于2010年1月，总部位于美国加利福尼亚州的Palo Alto。

       Flipboard提供的社会化阅读体验，实质上是将人们在Facebook或Twitter上分享的文章和自动排版，转化为传统媒体的样式，以此帮助读者在数字媒体上获得传统媒体的阅读体验。Flipboard可以连接用户的Facebook和Twitter，用户可以看到朋友分享的内容。同时，用户也可以自己添加Twitter源，从拥有Twitter账户的媒体和博客中获取信息。Flipboard完全改变用户获取信息以及与朋友交流的方式。

       Flipboard模式解读

       阅读模式：Flipboard带来的全新阅读模式，给网络数字媒体和移动互联网指明了一个新的发展方向；

       商业模式：与其他媒体合作，创造盈利模式，开发更广泛的应用平台，是Flipboard创新商业模式的基点；

       媒体合作：合作媒体不仅可以避免版权纠纷，也可以为Flipboard提供更丰富的内容；

       盈利模式：用户订阅和广告收入可以成为Flipboard未来的盈利模式；

       开发平台：除了iPad这个平台，Flipboard可以开发在其他终端上的应用；

       市场影响：Flipboard这一应用在改变用户阅读习惯的同时，将对传统媒体、网络媒体、社交网络和应用开发者等众多市场参与者产生重大影响，加速推动整个媒体行业的网络化转型，也为应用开发者展示了广阔的市场前景。

       创新电子杂志，全新阅读体验

       融合社交网络，创建全新的内容分享平台

       与各内容提供者建立广泛而紧密的合作关系

       开发社交网站在Flipboard的所有功能应用

       位置服务，提供用户所在区域附近的相关信息

       更新状态报告，与朋友保持互动交流

       开放更多应用平台

       开发Flipboard在iPhone OS和Android等平台的应用

       技术演进与发展

       整合Ellerdale的技术，加强内容整合和信息检索能力

       社会化媒体：除了Facebook和Twitter等社交媒体以外，Flipboard重视同品牌传统媒体和网络媒体建立广泛的合作关系，以此对社交化媒体服务发挥重要支撑作用，逐步提升传播力和影响力。

       内容平台：Flipboard创建数字内容发布平台，推动传统出版机构、网络媒体，发行单位、应用服务提供商形成社会化媒体的生态系统，丰富内容和用户界面，提供多元化的社交阅读体验，从而提升优质数字化出版内容和UGC的转化质量和能力。

       盈利模式： 个人付费服务和广告服务都是Flipboard积极探索的盈利模式，制定具有吸引力的营收分成激励机制是关键。

       国内社会化阅读市场

       QQ阅读在国内率先迈出网络媒体试水社交化杂志阅读体验的第一步，势必引发更多传媒企业和应用开发者进入新兴市场。虽然QQ阅读的表现力和功能实现有待提高，但对Flipboard本土化发展起到推动作用。

       Flipboard本土化将推进中国社交网络向媒体平台发展的进程，有助于传统媒体和网络媒体等内容生产者发展新用户群体和创新商业商业模式。总体来说，用户阅读习惯的改变，将加速推动整个媒体行业的网络化转型。

       面对社会化阅读市场新机遇，中国的市场参与者需要应对更有力的挑战。

       每当一种新的信息获取方式出现的时候， 总会有人为其带来的便利和大众化应声喝彩， 也总会有人谴责其可能对人类智能带来的负面影响。 苏格拉底曾经担忧写作的普及会带来人类记忆能力的退化; 17世纪的作家Barnaby Rich也曾将那时大量发行的书籍比喻为那个时代最大的顽疾。今天， 互联网无疑已经成为了我们获取信息最重要的方式之一。 通过互联网， 人们可以与世界上几乎所有地方通讯， 而鼠标轻轻一点即可为我们带来所有我们需要的信息。 手机等移动互联网设备的出现让我们更加方便的连接到这海量的数据之中。 在生活的各方各面， 互联网都起到了巨大的推动作用。一、互联网时代阅读的利作为一种全新的信息媒介， 与传统纸质阅读相比， 互联网阅读在很多领域拥有巨大的优势:更大量的信息从各种常识信息， 到形形的晦涩话题。 你几乎可以在互联网上找到你所需要的一切信息。 相比纸媒时代， 在互联网时代， 信息更加平等的为所有人开放。 这无疑扩展了各种信息和知识的传播广度。更及时的资讯通过互联网， 我们能够更快的得知最新发生的动态， 传统的报纸 / 电视新闻在这个时代显得步履蹒跚。 Twitter， Facebook等实时社交网络使这一过程更大大加速， 我们甚至可以在发生后马上得知现场的最真实的报道， 无论是阿拉伯革命， 还是日本地震， 都将这一点体现的淋漓尽致。更快的阅读速度得益于互联网的基本架构和超链接等功能， 信息得以在互联网上以一种更易于快速获取和阅读的方式组织起来， 这使得读者可以在短时间内获取大量信息。更便于数据的研究互联网便利了各种数据的查询和研究， 海量的学术数据通过方便的检索和链接为学者们所用， 为他们在信息获取方面省下大量精力。更容易发现新的信息我们在互联网上浏览时， 往往会意外的获取我们意料之外的有用信息， 这在一定程度上扩展了我们的视野。更方便的互动交互互联网上进行阅读， 我们可以加入很多传统阅读无法实现的要素， 例如加入音乐 / / 动画等多媒体内容， 强化阅读的体验; 同时我们还可以方便的发表我们对该材料或观点的看法， 并与大量在日常生活中无法接触到的人进行交流和讨论。 这对于阅读来说是很重要的一个交流过程。更少的花费我们可以省下不少购书的花费…当然那些好书仍然值得我们购买。二、互联网时代阅读的弊尽管互联网上的阅读拥有众多优点， 但不能忽视的是， 当前互联网上的阅读也有其不能回避的问题存在:更多的信息， 但低质量内容泛滥互联网上拥有海量的信息， 但其中可谓鱼龙混杂， 既有优质的内容， 也充斥着大量垃圾信息， 很多时候我们很难简单的分辨处哪些有价值， 哪些没有。 另外， 人们在互联网上更多的只是简单的浏览或是浅阅读， 造成的结果是网上的内容很多只是一些摘要或总结， 而缺乏那些必要的详细内容和附加信息。更快的浏览， 更多的遗漏人们倾向于快速的扫过一遍页面的信息， 如果没有明显的感兴趣的内容， 就迅速跳转到别的内容。 而有价值的信息可能就藏在这些被忽视的文字中。过多的干扰互联网上存在过多的干扰， 如广告 / 超链接 / / / 弹出窗口 / 电子邮件/ 聊天信息。 当你在网上阅读时， 往往会有大量让人分心的干扰因素。 这使读者很难保持专注的阅读状态， 也很难能够安静的去进行深入的思考。硬件的限制试试长时间盯着电脑屏幕， 你就会知道对阅读来说， 电子屏幕和纸质书相比是多么的不舒适。如果电脑闹崩溃了， 或是浏览器 / 应用意外退出， 你还能找回之前的阅读内容吗? 很多时候， 即使能够找回来， 那也会花去我们大量的精力， 其他一些情况下我们甚至没法将其找回来。 此外， 如果设备没在身边， 甚至电力中断， 那么那些云中的数据就与我们绝缘了。大量的人群反映自己已经无法阅读过于长篇的文章， 在阅读时很难保持注意力， 更习惯于阅读短文， 而不是完整的书籍等问题。 越来越多的人承认， 他们浏览网页的时间已经大大超过了读书的时间。 事实上， 我们用”浏览”这个词已经最明显的表明了当前互联网上的阅读模式和其最大问题。三、毋庸置疑的是， 互联网带来了信息数量的爆炸和信息获取的平等， 更多人得以获取更广泛的知识。 但人们担忧的是， 这种浅层次的， 碎片化的阅读方式会不会对我们的思维方式造成不利的影响， 研究显示这种阅读方式对我们的抽象概念 / 内省 / 推理 / 批判性思维等方面有不良影响， 虽然我们无法断定长期的利弊， 但这些担忧的确不是杞人忧天，那么， 有没有两全其美的方法呢， 我们既能够利用互联网提供的大量信息和交互手段， 同时也能够保持我们继续深入思考的习惯。 在很多方面， 人们做出了不少的尝试。更好的阅读体验我们都遇到过那些糟糕的网站(或是应用)， 字体不清晰 / 字号过小 / 页面混乱 / 广告充斥。 在这种时候， 即使其拥有优秀的内容， 我们往往也无法安心的进行阅读， 结果是读者要不迅速的看完离开， 要不干脆放弃， 这对内容创造者和读者来说， 无疑都是巨大的损失。内容本身无疑始终应该是创造过程中最重要的因素， 但如何让人们拥有更好的阅读体验， 这也是互联网时代的内容创造者必须考虑的重要问题。 好的呈现方式可以让读者更加专注的投入到内容当中去， 内容也更容易被接受和理解， 而糟糕的呈现则会赶走众多潜在的读者， 造成信息的浪费。界面设计: 汲取了早期的设计经验， 当前的网站设计者们往往会选择更加适合在屏幕上阅读的字体和字号， 页面也尽量减少无关的干扰因素， 让读者能够舒适安心的进行阅读。 下面网站和应用就是很好的例子。" src=信息重构: 对于那些读者希望更加专注的进行阅读的内容， 我们拥有像Readability， Safari Reader， Flipboard / Reeder / Pulse等各种新闻阅读应用等工具为我们服务。 这些工具对文章的呈现方式进行了优化，使其更适合我们的阅读。" src=广告优化处理: 广告无疑是在网上阅读时最大的干扰因素， 特别是那些故意嵌入内容中间的广告等。 我们理解网站(应用)开发者需要广告进行盈利的动机， 但过于明显和影响阅览体验的广告对开发者来说无疑有百害而无一利。各种广告拦截工具应运而生， 虽然这些工具大多都能实现良好的过滤效果， 但网站往往留下一些不自然的空白， 这有时候也会影响我们的阅读体验。 而我们在网络上 / 应用里也偶尔能够看到很多设计优秀的广告， 它们既不会影响阅读的体验， 也会有更好的广告效果， 两全其美， 何乐而不为呢。" src=更多元的阅读方式随着人们越来越多的拥有不止一件互联网终端， 人们常常根据情况在不同设备间不断的切换， 对于阅读活动来说， 这打断了连贯的阅读体验， 这也是造成互联网时代阅读效率不高的因素之一。 想象这样的情况， 我们在电脑上阅读一篇文章， 中途需要出门， 而我们希望在路上能够利用手机或其他移动设备继续之前的阅读， 这样既将原本无用的碎片化的时间充分的利用了起来， 同时也保持了我们连贯的阅读体验。" src=实现这一目的的一个手段是通过互联网在不同设备间保持阅读状态的同步， 这样无论读者在哪种设备上， 都能简单的继续之前中断的阅读。 Google Reader桌面版网页 / 移动版网页 / RSS阅读应用间的同步， Kindle的Whisper Sync在Kindle电子书和各平台客户端之间的同步， Instapaper / Read It Later的标注及同步， Firefox Sync在桌面版与移动版的同步都是这一种应用的明显代表。" src=更方便的获取方式， 更个性化的内容在互联网时代， 我们不需出门半步即可获取天下资讯， 而书籍和报纸的电子化也使得信息的获取变得前所未有的简单， 但简单并不一定意味着方便。海量信息给我们带来的是严重的信息过载， 也造成了互联网上有用信息的极低信噪比， 读者需要的相关信息往往淹没在大量无用信息中而丢失， 这是网上阅读最迫切需要解决的最大问题。RSS是试图解决这一问题的第一个尝试， 读者通过订阅某个RSS源即可在阅读器里自动收取到相关的更新， 但RSS在大众中没有获得广泛的应用， 而RSS本身也只是一个简单的信息订阅工具， 没有任何个性化筛选， 所以当订阅的源本身内容很多的时候也面临着一样信息过载的问题。新闻聚合类网站是第二波尝试， 通过人工或自动化的算法， 这类网站将各类信息进行分类， 并根据热度和时间等进行统一的呈现， 供不同的读者选择阅读。 Google News / Techmeme / Digg 等网站是这一类型的典型代表， 这一类网站在大众新闻领域发挥了重要的作用， 是不错的一个新闻统合渠道。 然而， 它们选取的新闻迎合的是大众人群的需求， 无法满足每个读者个性化的需求。社交网站的兴起原本是为了满足人们联系好友的需要， 但随着其引入链接分享等功能， 人们突然发现了其一个重要的功能—为用户提供个性化的内容推荐， 由于人们在社交网站上关注的都是自己的好友， 或是感兴趣的人 / 组织 / 话题， 这些关注的人的推荐信息对用户来说很大程度上都是是与其个人相关度极高的内容。 就这样， Facebook / RenRen等社交网站的News Stream， Twitter / 新浪微博等微博服务的Time Line成为了人们获取自己感兴趣的信息的最佳渠道。社交网站的好友推荐从很大程度上解决了个性化，相关度等问题， 但随着我们的好友数量的增加， 信息过载问题又再次涌现出来， 有太多关注对象的用户又变得难以跟随自己时间线上的内容。 作为应对方案， List / Group等功能被引入， 试图通过对关注对象进行分组来解决这个问题， 但对于用户来说， 需要自己手动不断调整的分组未免过于复杂， 而分组虽然可以暂时的缓解信息过载问题， 但始终不是最终的解决方案。这时， 基于用户对各类新闻和信息的行为进行分析来进行个性化内容推荐的应用粉墨登场， 根据介绍， 这一类应用通过分析用户对不同来源 / 不同主题的信息进行的收藏 / 转发 / 忽略 / 屏蔽等行为数据来计算出用户的喜好， 对用户的社交关注 / 新闻订阅等初次筛选的数据进行再次筛选， 为用户推荐相关度更高的信息， 从用户的Social Graphs推荐演变成Interest Graphs推荐， 模式上是音乐推荐服务Pandora / Douban Radio在阅读领域的扩展。 这一类应用包括My6Sense / Zite 等， 这一类应用的效果如何还有待观察， 需要算法的不断调整。 但就我使用My6Sense几个月的体验来看， 其推荐的信息是非常符合我的需求的， 在未来我对这一种类型的应用也很看好。更方便的互动我们阅读 / 学习的目的最终大多都是为了和他人交流， 而在这方面， 互联网阅读拥有先天的优势， 我们可以轻易和其他同样喜好的读者进行深度的交流， 即使我们身处世界的两极。 我们可以到特定的网络社区， 或在社交网络上进行相关的交流， 但更方便的是我们在阅读内容时就可以不跳转到其他地方， 即时的分享自己的看法和观点， 社交网站， 微博的分享按钮 / 浏览器(应用)内分享功能等实现了信息发布的功能， 如果在接收反馈方面能有优秀的实现， 我相信一定会有更广阔的应用前景。硬件方面的问题目前还没有理想的解决方案， 还有待技术的进一步发展， 目前比较有希望的是彩色E-Ink技术， 但前景如何仍然未知。四、我们依旧在阅读有人说， 互联网提供的只是无尽的信息， 真正的知识需要静心的思考和探索， 他们宣称这只能在传统书本上实现。 但在我看来， 书本还是互联网设备都只是获取信息， 学习知识的媒介。 诚然， 媒介拥有改变信息表现方式 / 参与者行为习惯等力量， 但有一样东西是其无法改变的， 那就是阅读的本质。 碎片化也好， 干扰也好， 信息过载也好， 也许它们只是我们适应这一新媒介的过程， 也许是互联网化的阅读未来发展将解决的问题。最重要的是， 我们依旧在阅读， 更多的阅读。

       今天关于“pulse google reader”的讨论就到这里了。希望通过今天的讲解，您能对这个主题有更深入的理解。如果您有任何问题或需要进一步的信息，请随时告诉我。我将竭诚为您服务。